TikTok is introducing a updated setting that enables them to reduce the volume of AI-made media appearing in their feeds. This step comes as the platform disclosed that it presently contains in excess of 1 bn AI-generated clips.
Trial and Implementation
The update is undergoing trials over the next few weeks before a global launch. This development aligns with a surge in content created by AI, spurred by emerging video-generation tools.
AI Proliferation Online
It has been noted that nearly a tenth of the quickest rising channels on a competing service exclusively feature content made by AI. A considerable share of this content is deemed low-quality AI content, a label for inferior, bulk-generated content that is typically illogical or dreamlike.
Based on user feedback that numerous viewers like content produced via AI tools, from digital art to science explainers, and we intend to provide users the option to see more or less of that, depending on their own preferences,” commented a spokesperson.
Scale of AI Content
The service disclosed that there are currently 1.3bn videos on its network tagged as artificially created. Overall, in excess of 100 mn media items are submitted to the app each day, making AI content a limited portion of its total content library.
Customizing Your Feed
Members will be capable of decrease or raise the level of AI content they view by using the content preference option in the application and picking “AI-generated content”. Further subjects that can already be adjusted under the filter include politics, fashion, cosmetics, and choreography.
Platform Guidelines
TikTok’s rules mandate creators to tag “realistic” AI-generated content, and it forbids dangerous deepfakes of well-known individuals or crisis events. Any authentic-looking AI video that is unmarked can be removed under its terms of service.
Additionally, the service will henceforth add an “AI-made” tag to content made using its proprietary AI systems, or flagged by an industry-wide initiative for identifying artificial media. This measure is intended to deter users from trying to bypass the tagging system.
AI Literacy Programs
The platform is also launching a two million dollar awareness program for experts and organizations to produce informative material about responsible artificial intelligence. This initiative will assist non-profit groups focused on training programming and robotics.
Content Safety Approach
The video-sharing app has justified its content review process, following discussion over intentions to cut jobs for hundreds of content moderators in the UK. TikTok is planning to reduce hundreds of positions in its content moderation division in the UK capital, with worker representatives and internet security professionals voicing alarm that people are being substituted by automated systems.
A company official clarified that staff-based oversight would continue to be important, but AI can protect employees by eliminating the most graphic content before it gets reviewed by humans. The platform reported a significant reduction in disturbing and violent content handled by safety staff over the last 12 months due to the use of its AI tools.
We believe it is crucial to integrate staff and AI to maintain a secure environment,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is why a extensive automated help is making a difference operate efficiently.”
